The family metrics used by Facebook include Daily Active People, Monthly Active People and Average revenue Per Person. This will lead to Facebook’s global ARPU growing at a slower rate as compared to ARPU in any of the four regions or global ARPU could fall further even if ARPU in any of the four geographic regions grows. Facebook expects user growth in the future to be higher in the regions where the ARPU is lower. However, user growth has been higher in the regions with lower ARPUs like the Asia Pacific and the rest of the world compared to the regions with higher ARPUs like the US & Canada and Europe. In the US & Canada region, ARPU grew by 24% compared to 20% in Europe, 18% in the Asia Pacific region and 16% in the rest of the world. ARPU grew at the highest rate in the US & Canada region followed by Europe. The annual worldwide ARPU of Facebook (sum of the quarterly ARPU during the year) in 2019 was $29.25 which was 17% higher than the previous year. As of 2019, ARPU from the US & Canada region was more than eleven times higher than the Asia Pacific region. The revenue and ARPU of Facebook are higher from these regions because the online and mobile advertising markets are maturer and larger in these regions. The ARPU of the company is generally higher in the regions including the US & Canada and Europe. It is because the company monetizes users in various geographic regions at different average rates. However, the geographic region to which the users belong affects the revenue and net financial results of the Facebook company. It is because the share of revenue of users except Facebook and Messenger users was never material. (Total revenue from a region in a quarter) / (Avg of the MAUs in the region at the beginning and end of the quarter)ĪRPU includes all the sources of Facebook’s revenue but the company only uses Facebook and Messenger users (MAUs) in this calculation. The number of Monthly Active users from each geographical region during December 2019 was as follows: Regionįacebook calculates its revenue by user geography based on its estimate of the geography in which ad impressions are delivered, virtual and digital goods are purchased or consumer hardware devices are shipped.įacebook defines Average Revenue Per User (ARPU) as its total revenue in a geographic region during a given quarter divided by the average of the number of MAUs in the region at the beginning and the end of the quarter. Facebook had the highest number of Monthly Active users during December 2019 from the Asia Pacific region. As of December 31 2019, Facebook had 2.5 billion Monthly Active Users which was 8% higher than the number of MAUs during the same period last year. MAU is used to measure the size of Facebook’s community of global active users. Regionįacebook defines a monthly active user as a registered and logged in Facebook user who has visited the Facebook website or used the Facebook app on a mobile device or the messenger app in the last thirty days as of the date of measurement. The following table shows the number of Facebook Daily Active Users by region during December 2019. During December 2019, the highest number of Daily Active Users was from the Asia Pacific region. Growth in 2019 came mainly from the regions including India, Indonesia, and the Philippines. In December 2019, the worldwide DAUs of Facebook grew to 1.66 billion (growth of 8%) compared to 1.52 million during the same period last year. The company uses DAUs and DAUs as a percentage of MAUs to measure user engagement on Facebook. Facebook user metrics: Daily Active Users:įacebook defines Daily Active users as a registered and logged in Facebook user who has visited Facebook through the website or accessed the app on a mobile device or used facebook’s messenger application on a given day. A key thing to note is that Facebook has divided its business operations into four geographic regions that include US & Canada, Europe, Asia Pacific and the rest of the world. They include Daily Active People, Monthly Active People, and Average Revenue Per Person. However, starting in 2019, the company is using family metrics to measure user activity. Historically, Facebook has reported its number of Daily Active Users, Monthly Active Users, and Average Revenue Per User. Apart from that, the company also continues to improve the metrics it uses to measure user activity as well as advertising performance. Facebook continues to invest in its products to drive higher user engagement. Net advertising revenue of the company in 2019 grew to $69.66 billion in 2019 from $55 billion in 2018. Growth in the community of Facebook users and higher user engagement has continued to drive revenue growth across the Facebook platform.
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